Web2 Ads: Expanding Reach and Retargeting Across the Open Web
As part of the ChainView suite, our Web2 Ads strategy goes beyond the confines of Web3, bringing your project to mainstream audiences across the open web. Powered by Yahoo DSP, we retarget users and build out predictive and lookalike audiences to maximize reach, scale, and effectiveness. By combining insights from your Telegram, Twitter (X), and Web3 Native Ads campaigns, we ensure that every component of your digital marketing strategy is working together for optimal performance.
How Web2 Ads Enhance the ChainView Solution
Our Web2 Ads work hand-in-hand with the Telegram, Twitter (X), and Web3 Native Ads components of your campaign. Here’s how they fit into the larger ChainView strategy:
Retargeting via Yahoo DSP
When a user engages with your Telegram or Twitter (X) ads or visits your project page organically, a tracking pixel is activated. This pixel allows us to identify and track these users across the open web, ensuring they receive targeted ads even when they’re not on Web3 platforms. This approach creates multiple touchpoints for your brand, improving recall and driving conversions.
Predictive Audiences
Based on user behavior collected from Telegram, Twitter (X), and web visits, we create predictive audiences that model user behavior to identify high-potential prospects. This allows us to proactively target individuals who are likely to engage with your project based on their past online activity, ensuring that your message reaches qualified audiences early in their decision-making process.
Lookalike Audiences
By analyzing the profiles of users who have already interacted with your Web3 ads or website, we can build lookalike audiences that share similar behaviors and interests. This enables us to scale your campaign and reach new users who are most likely to engage with your project, increasing overall visibility and impact.
Seamless Multi-Channel Integration for Maximum Impact
The true power of ChainView lies in its multi-channel integration. Your Telegram, Twitter (X), and Web3 Native Ads campaigns provide the foundation for user engagement, while the Web2 Ads strategy extends that engagement beyond Web3 communities.
Telegram Ads
Reach active crypto communities in real time, building awareness and driving users to your site or social platforms.
Twitter (X) Ads
Engage followers of relevant crypto influencers and projects through look-alike targeting and trend-based ads, ensuring your project reaches the right audience on a platform where Web3 discussions thrive.
Web3 Native Ads
Target users across crypto websites, exchanges, and DeFi platforms through blockchain-powered ads, ensuring relevance and high engagement with a crypto-native audience.
Web2 Retargeting
Close the loop by following users from Web3 to Web2. With retargeting ads across major web platforms through Yahoo DSP, we keep your brand in front of users who have already shown interest, reinforcing your message and driving them toward action.
The Importance of Full Campaign Integration
For the ChainView solution to work at its highest potential, all components—Telegram, Twitter (X), Web3 Native Ads, and Web2 Retargeting—need to be seamlessly integrated.
This approach ensures that users who initially engage on one platform continue to see your ads as they navigate the web, providing multiple opportunities to capture their attention and convert them into long-term users or investors.
By combining on-chain data and behavioral insights with traditional web advertising, we create a holistic marketing strategy that delivers consistent, high-quality engagement across all relevant platforms.